Social Media Executive
Beirut, Lebanon
Full timeRemote
Job description
MADI International is a leading beauty and cosmetics Trading and distribution company committed to delivering high-quality products and experiences.
We are looking for a creative and driven Social Media Executive to join our team remotely from Lebanon and help elevate our digital presence.
Key Responsibilities:
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Develop, schedule, and publish engaging content across all social media platforms (Instagram, Facebook, TikTok).
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Assist in creating innovative campaigns aligned with marketing objectives.
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Monitor trends, competitors, and industry insights to keep strategies fresh and effective.
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Manage community engagement: respond to comments, messages, and mentions promptly and professionally.
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Collaborate with design, content, and marketing teams to produce high-quality visuals and copy.
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Track, analyze, and report on social media performance metrics (engagement, reach, conversions) and recommend improvements.
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Plan and execute paid social campaigns, including content preparation and performance tracking.
Key Requirements
Must have
• Bachelor's degree in Marketing, Communications or related field
• 2–4 years in social media management, ideally beauty, haircare, skincare or retail, in-house or agency
• GCC market experience; understands regional audiences and cultural sensitivities
• Fluent written and spoken English; Arabic strongly preferred
• Strong copywriting and eye for on-brand visuals
• Hands-on with Meta Business Suite, TikTok, Snapchat and native analytics
• Organized: manages multiple brands and calendars in parallel without missing deadlines
Nice to have
• Experience in a multi-brand distributor setup, working with principal brand guidelines
• Creator/influencer coordination experience
• Basic understanding of paid social
Must have
• Bachelor's degree in Marketing, Communications or related field
• 2–4 years in social media management, ideally beauty, haircare, skincare or retail, in-house or agency
• GCC market experience; understands regional audiences and cultural sensitivities
• Fluent written and spoken English; Arabic strongly preferred
• Strong copywriting and eye for on-brand visuals
• Hands-on with Meta Business Suite, TikTok, Snapchat and native analytics
• Organized: manages multiple brands and calendars in parallel without missing deadlines
Nice to have
• Experience in a multi-brand distributor setup, working with principal brand guidelines
• Creator/influencer coordination experience
• Basic understanding of paid social